Corporate Profile
AIR is a global innovative leader in social inhalation. Headquartered in Dubai, the business has a presence in over 90 markets. Its portfolio of brands includes Al Fakher, world’s largest manufacturer of hookah molasses by volume; Hookah.com, America’s leading B2B e-commerce platform for hookahs and shisha; OOKA, a pioneering charcoal free, pod-based hookah system, among others.
AIR’s science program, conducted in partnership with independent accredited laboratories, enables the development of innovative products that combine centuries of tradition with cutting edge innovation to minimize harm and maximize enjoyment for millions around the world. AIR has commissioned independent scientists to research emissions from conventional and electronic waterpipes relative to cigarettes and heated tobacco products, which has been published by Scientific Reports, a peer-reviewed scientific journal.
- The audit of the consolidated group financial statements has been conducted in accordance with ISA standards.
- Core Product includes the production and sale of traditional shisha tobacco under the Al Fakher and other non-OOKA brands.
- Adjusted EBITDA is a non IFRS financial measure. Revenue is the most directly comparable IFRS metric.
- Three of the top five flavors worldwide by sales volume: Two Apples, Mint and Gum with Mint as per Arthur D Little Industry Report 2025.
- Based on our annual product volume divided by average hookah serving size of ~25g.
- As of December 2024
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